Chinese digital health company Zepp announced several new wearables earlier today, with the star of its online product event being the Zepp Z, a sleek-looking smartwatch that punches way above its weight in terms of both functionality and design. At $349.99, this device is advertised as a modern smartwatch that you can afford With the focus of its user interface and capabilities being managing and keep track of one’s health in a convenient manner. To do that, the Zepp Z will depend on your ability to pair it with a smartphone, but the good news is that it works with pretty much any such device that you are likely to be using as your daily driver. It features an always-on display that, paired with some of its first-party watchface designs, will make it a rather inconspicuous device that you can’t really tell apart from a traditional timepiece unless you know what you are looking for. That’s largely due to its high-fidelity, 326ppi display capable of reproducing 100% of the NTSC wide-spectrum color gamut that can easily play the role of a mechanical watch. The device is already available for pre-orders as of today and will start shipping to U.S. customers by early December. For more up-to date technology news kindly check out our tech news category or follow us on Facebook!