NVIDIA today announced the second generation of its ray-tracing graphics cards; three of them, to be more specific. The trio is launching as part of the GeForce RTX 30 series which is planned to reach the mass consumer market in the coming weeks. First as part of pre-built systems, and then individually.

Do not expect to be able to buy these things on their own that quickly, however, as new product generation shortages have been a thing in this industry even before Bitcoin mining took off. As a result, the most reliable way to get in on the next generation of graphical fidelity from NVIDIA will be to buy a gaming laptop, notebook, or even desktop. Or pre-order one just in time for the holiday season, that is.

As for the actual products that were announced today, the GeForce RTX 3090, 3080 and 3070 graphics cards promise up to twice greater performance compared to the RTX 20 series which launched in late 2018. In terms of energy efficiency, the company cites up to 1.9 greater improvements.

A swath of new software services powered by this new tech is also coming out as part of the generational leap, led by solutions for streamers and eSports professionals alike.

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